Go-to-Market Architect
Innovation Without a Narrative
is Just Code.
I help AI, Fintech, and Greentech founders turn technical innovation into market traction — through positioning, narrative strategy, and the GTM-6 framework.
Free. No email required. Results in 60 seconds.
Three GTM Truths
What I Believe
Growth ≠ Scaling
Most startups rush to scale before they've built a narrative anyone cares about. Premature scaling kills more companies than bad products. Growth starts with clarity, not spend.
Narrative is Strategy
Your technology doesn't sell itself. The story around it does. A compelling narrative turns features into movements and users into advocates.
Trust is the Currency
In AI, fintech, and greentech, trust isn't a nice-to-have — it's the entire business model. Build trust first, and the market follows.
Trusted by Pioneers
The GTM-6 Framework
Six Dimensions. One Score.
Your website and social presence scored across the 6 critical go-to-market dimensions that determine revenue readiness.
Sample Composite Score
Dimension Breakdown
Positioning & Messaging
Is your value proposition clear, differentiated, and targeted?
Copy Effectiveness
Do your headlines persuade? Is your copy specific and human?
SEO & Content Quality
Can buyers find you on Google? Is your content authoritative?
Lead Capture
Are you capturing demand? Lead magnets, CTAs, and bridge offers?
Website Performance
Is your site fast, mobile-ready, accessible, and best-practice?
Visual & Creative
Do your visuals sell? Brand consistency and professional design?
Three Ways to Start
Choose Your Path
Audit Your GTM
Get an instant AI-powered scorecard across 6 dimensions. See where you're leaking revenue — in 60 seconds.
Start Free Audit
Get Your Playbook
Turn your audit results into an actionable GTM playbook. Step-by-step fixes prioritized by impact.
Learn More
Hire Me
Fractional GTM architect for your startup. 90-day engagements that build positioning, narrative, and market traction.
Work With MeFrom the Blog
GTM Insights
Why 73% of Startups Fail at Go-to-Market (And How to Beat the Odds)
Most startups don't die from bad products — they die from bad go-to-market execution. Here's what separates the 27% that break through.
Mar 3, 2026
The 6 Dimensions of GTM Readiness (The GTM-6 Framework)
Positioning, Copy, SEO, Lead Capture, Performance, and Visual Creative — the six dimensions that determine whether your website converts or just exists.
Feb 24, 2026
How to Improve Your GTM Score: Quick Wins That Actually Work
Practical, prioritized tips to improve each of the 6 GTM dimensions. Some of these can boost your score by 20+ points in a single week.
Feb 4, 2026
Your GTM has gaps. Let's find them.
Most startups leave 40-60% of their GTM potential on the table. Find out where you stand — then fix it.