GTM Insights
The Blog
Positioning strategy, go-to-market frameworks, and growth playbooks for tech founders. Written by Sylvia Ndunge.
Why 73% of Startups Fail at Go-to-Market (And How to Beat the Odds)
Most startups don't die from bad products — they die from bad go-to-market execution. Here's what separates the 27% that break through.
Mar 3, 2026
The Narrative Gap: Why Innovation Alone Doesn't Win Markets
The gap between what you've built and what the market understands is the single biggest threat to your startup. Here's how to bridge it.
Feb 28, 2026
The 6 Dimensions of GTM Readiness (The GTM-6 Framework)
Positioning, Copy, SEO, Lead Capture, Performance, and Visual Creative — the six dimensions that determine whether your website converts or just exists.
Feb 24, 2026
What is GTM Readiness? The Complete Guide for Founders
GTM readiness measures how prepared your entire online presence is to acquire, convert, and retain customers. Here's what every founder needs to know.
Feb 20, 2026
Positioning vs Marketing: Why Most Founders Get This Wrong
You don't have a marketing problem. You have a positioning problem. Here's the difference — and why it matters for every dollar you spend on growth.
Feb 16, 2026
GTM Audit: How to Score Your Go-To-Market Strategy
A step-by-step look at how the GTM-6 audit evaluates your website across positioning, copy, SEO, lead capture, performance, and visual creative.
Feb 12, 2026
Free Website Grader vs GTM Audit: What's the Real Difference?
HubSpot Website Grader checks technical health. A GTM audit evaluates your entire revenue engine. Here's why that distinction costs you money.
Feb 8, 2026
How to Improve Your GTM Score: Quick Wins That Actually Work
Practical, prioritized tips to improve each of the 6 GTM dimensions. Some of these can boost your score by 20+ points in a single week.
Feb 4, 2026
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