GTM Insights

The Blog

Positioning strategy, go-to-market frameworks, and growth playbooks for tech founders. Written by Sylvia Ndunge.

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What is GTM Readiness? The Complete Guide for Founders

Education

Guide5 min

What is GTM Readiness? The Complete Guide for Founders

GTM readiness measures how prepared your entire online presence is to acquire, convert, and retain customers. Here's what every founder needs to know.

Feb 20, 2026

GTM Audit: How to Score Your Go-To-Market Strategy

Conversion

Guide5 min

GTM Audit: How to Score Your Go-To-Market Strategy

A step-by-step look at how the GTM-6 audit evaluates your website across positioning, copy, SEO, lead capture, performance, and visual creative.

Feb 12, 2026

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