How the GTM-6 Audit Works
The SylvaPoint GTM audit uses a combination of AI analysis and rule-based scoring to evaluate your website across 6 dimensions. Here's a transparent look at the entire process.
The Four-Step Process
Step 1: Crawl
We analyze your homepage and up to 5 key pages using Firecrawl, extracting the full DOM including:
All text content (headlines, body copy, CTAs)
Images and video presence
Forms and interactive elements
Navigation and internal links
Meta tags and structured data
Step 2: Extract
Our extraction engine identifies and categorizes:
Headlines by hierarchy (H1-H6) and position
Call-to-action buttons with their text and placement
Lead capture forms with field counts
Social proof elements (testimonials, logos, metrics)
Visual assets (hero images, team photos, product screenshots)
Step 3: Analyze
Each of the 6 dimensions is scored independently using purpose-built AI prompts:
Positioning (Claude Sonnet) evaluates against Dunford, Schwartz, and Hormozi frameworks
Copy (Claude Sonnet) tests headlines against 12 proven formulas
SEO (Claude Haiku) combines content analysis with technical signals
Lead Capture (Claude Haiku) evaluates against 15 lead magnet formats
Performance (Google Lighthouse) provides objective technical scores
Visual Creative (Claude Sonnet) assesses design quality and trust signals
Step 4: Score
Sub-scores are weighted and combined into a composite 0-100 score with a letter grade.
Understanding Your Grade
A (85-100) — Exceptional GTM presence. Top 10% of sites audited.
B (70-84) — Strong foundation with optimization opportunities.
C (55-69) — Average. Significant gaps are costing you conversions.
D (40-54) — Below average. Multiple critical issues need attention.
F (0-39) — Critical. Your GTM infrastructure needs fundamental work.
What Makes a Good Score?
The average website scores between 50-60. Scores above 75 put you in the top 20% of businesses audited. The goal isn't perfection — it's identifying the highest-impact improvements first.
Beyond the Score
The score is just the starting point. Each dimension includes:
Specific findings with severity ratings
Quick wins you can implement immediately
Strategic recommendations for deeper improvement
Benchmark comparisons within your industry
The most valuable output isn't the number — it's knowing exactly which dimension to fix first for maximum revenue impact.
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