GTM Insights

The Blog

Positioning strategy, go-to-market frameworks, and growth playbooks for tech founders. Written by Sylvia Ndunge.

Why 73% of Startups Fail at Go-to-Market (And How to Beat the Odds)

Most startups don't die from bad products — they die from bad go-to-market execution. Here's what separates the 27% that break through.

Mar 3, 2026

Get your free scorecard across all 6 dimensions in 60 seconds.